/* =====================================================================
   MacroMarketin — B2B Landing
   Visual system derived from the Brand Identity Manual:
   corporate black + red → orange → yellow gradient (45°, bottom-left
   to top-right, as in the solid-background version), Poppins as the
   supporting typeface, logo untouched.
   Layout: 1200px editorial column, sections alternating dark and
   raised surfaces, with diagrams as the main graphic element.
   ===================================================================== */

:root {
  /* Color — official palette (RGB from the manual) */
  --mm-red: #E42320;
  --mm-orange: #E6540E;
  --mm-yellow: #FBBF09;
  --mm-black: #000000;
  --mm-white: #FFFFFF;
  --mm-grad: linear-gradient(45deg, #E42320 0%, #E6540E 42%, #FBBF09 100%);
  --mm-grad-text: linear-gradient(90deg, #FBBF09 0%, #E6540E 55%, #E42320 100%);

  /* Neutrals with a warm bias toward the brand orange */
  --bg: #0A0908;
  --bg-raised: #110F0D;
  --surface: #181512;
  --surface-2: #211D19;
  --line: rgba(255, 236, 214, 0.09);
  --line-strong: rgba(255, 236, 214, 0.18);
  --text: #F7F4F0;
  --text-2: #C9C2BA;
  --muted: #968E85;
  --on-grad: #160903;
  --ok: #F2B33D;

  /* Typography */
  --font-sans: "Poppins", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;

  --fs-xs: 0.75rem;
  --fs-sm: 0.875rem;
  --fs-base: 1rem;
  --fs-md: 1.125rem;
  --fs-lg: clamp(1.25rem, 1.1rem + 0.6vw, 1.5rem);
  --fs-xl: clamp(1.75rem, 1.3rem + 1.8vw, 2.75rem);
  --fs-2xl: clamp(2.25rem, 1.4rem + 3.6vw, 4.25rem);

  /* Spacing */
  --gutter: clamp(1rem, 0.5rem + 2.5vw, 2.5rem);
  --section-y: clamp(4.5rem, 3rem + 6vw, 8.5rem);
  --radius-sm: 8px;
  --radius: 14px;
  --radius-lg: 22px;
  --wrap: 1200px;

  color-scheme: dark;
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-sans);
  font-size: var(--fs-base);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg, video, iframe { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4 { margin: 0; line-height: 1.12; letter-spacing: -0.025em; text-wrap: balance; font-weight: 600; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
button, input, select, textarea { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--mm-yellow); outline-offset: 3px; border-radius: 4px; }
::selection { background: var(--mm-orange); color: #fff; }
[hidden] { display: none !important; }

.skip-link {
  position: absolute; left: 1rem; top: -100px; z-index: 100;
  background: var(--mm-yellow); color: #000; padding: .6rem 1rem; border-radius: 8px; font-weight: 600;
}
.skip-link:focus { top: 1rem; }

.wrap { width: 100%; max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: var(--section-y); position: relative; }
.section--raised { background: var(--bg-raised); border-block: 1px solid var(--line); }

.eyebrow {
  display: inline-flex; align-items: center; gap: .6rem;
  font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500;
  letter-spacing: .14em; text-transform: uppercase; color: var(--mm-yellow);
}
.eyebrow::before {
  content: ""; width: 22px; height: 2px; border-radius: 2px; background: var(--mm-grad);
}
.section-head { display: grid; gap: 1rem; max-width: 46rem; margin-bottom: clamp(2.5rem, 2rem + 2vw, 4rem); }
.section-head h2 { font-size: var(--fs-xl); }
.section-head p { color: var(--text-2); font-size: var(--fs-md); max-width: 38rem; }
.section-head--center { margin-inline: auto; text-align: center; justify-items: center; }
.grad-text { background: var(--mm-grad-text); -webkit-background-clip: text; background-clip: text; color: transparent; }
.lede { color: var(--text-2); font-size: var(--fs-md); }
.note { font-size: var(--fs-sm); color: var(--muted); }

/* ---------- Buttons ---------- */
.btn {
  --h: 3.5rem;
  display: inline-flex; align-items: center; justify-content: center; gap: .65rem;
  min-height: var(--h); padding: 0 1.6rem; border-radius: 999px; border: 0;
  font-family: var(--font-sans); font-weight: 600; font-size: .9375rem;
  letter-spacing: .06em; text-transform: uppercase; text-decoration: none; cursor: pointer;
  transition: transform .2s ease, box-shadow .25s ease, background-color .2s ease, border-color .2s ease;
  white-space: nowrap;
}
.btn svg { width: 18px; height: 18px; transition: transform .2s ease; flex: none; }
.btn--primary {
  background: var(--mm-grad); color: var(--on-grad);
  box-shadow: 0 10px 30px -12px rgba(230, 84, 14, .7), inset 0 1px 0 rgba(255,255,255,.25);
}
.btn--primary:hover { transform: translateY(-2px); box-shadow: 0 18px 40px -14px rgba(230, 84, 14, .85), inset 0 1px 0 rgba(255,255,255,.3); }
.btn--primary:hover svg { transform: translateX(3px); }
.btn--ghost { background: transparent; color: var(--text); border: 1px solid var(--line-strong); }
.btn--ghost:hover { border-color: var(--mm-orange); background: rgba(230,84,14,.08); }
.btn--sm { --h: 2.75rem; padding: 0 1.15rem; font-size: .8125rem; }
.btn--block { width: 100%; }
.btn[disabled] { opacity: .6; cursor: progress; transform: none; }
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 1.5rem; }
.cta-micro { font-size: var(--fs-sm); color: var(--muted); display: flex; align-items: center; gap: .5rem; }
.cta-micro svg { width: 16px; height: 16px; color: var(--mm-yellow); flex: none; }

@media (max-width: 480px) {
  .btn { white-space: normal; text-align: center; line-height: 1.25; padding-block: .75rem; }
  .cta-row .btn { width: 100%; }
}

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50;
  background: rgba(10, 9, 8, .72);
  -webkit-backdrop-filter: saturate(140%) blur(14px); backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent; transition: border-color .3s ease;
}
.site-header.is-scrolled { border-bottom-color: var(--line); }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 1rem; min-height: 72px; }
/* Manual's minimum digital size: 85px wide. Clear space kept with padding. */
.brand { display: inline-flex; padding: 6px 0; }
.brand img { height: 38px; width: auto; min-width: 85px; }
.header-cta { display: flex; align-items: center; gap: 1.25rem; }
.header-cta .tag { font-family: var(--font-mono); font-size: var(--fs-xs); color: var(--muted); letter-spacing: .08em; text-transform: uppercase; }
@media (max-width: 760px) { .header-cta .tag { display: none; } .brand img { height: 32px; } }
@media (max-width: 400px) { .site-header .btn--sm { padding: 0 .9rem; letter-spacing: .03em; } }

/* ---------- Hero ---------- */
.hero { position: relative; padding-block: clamp(3rem, 2rem + 4vw, 6rem) clamp(4rem, 3rem + 4vw, 7rem); overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: -20% -10% auto auto; width: 70vw; height: 70vw; max-width: 900px; max-height: 900px;
  background: radial-gradient(closest-side, rgba(230,84,14,.22), rgba(228,35,32,.08) 55%, transparent 75%);
  pointer-events: none;
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none; opacity: .5;
  background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 64px 64px;
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 10%, transparent 70%);
  mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 10%, transparent 70%);
}
.hero .wrap { position: relative; z-index: 1; display: grid; gap: clamp(2.5rem, 2rem + 3vw, 4.5rem); align-items: center; }
@media (min-width: 980px) { .hero .wrap { grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); } }
.hero-copy { display: grid; gap: 1.6rem; min-width: 0; }
.hero h1 { font-size: var(--fs-2xl); font-weight: 600; letter-spacing: -0.035em; line-height: 1.04; }
.hero h1 .grad-text { display: inline; }
.hero-sub { font-size: clamp(1.05rem, 1rem + .35vw, 1.25rem); color: var(--text-2); max-width: 36rem; }
.hero-sub strong { color: var(--text); font-weight: 600; }
.hero-stack {
  display: flex; flex-wrap: wrap; gap: .5rem 1.25rem; padding-top: 1.4rem; margin-top: .4rem;
  border-top: 1px solid var(--line); font-family: var(--font-mono); font-size: var(--fs-xs);
  letter-spacing: .08em; text-transform: uppercase; color: var(--muted);
}
.hero-stack span { display: inline-flex; align-items: center; gap: .5rem; }
.hero-stack span::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--mm-orange); }

/* Hero "CRM" panel — illustrative view, no invented data */
.sys-panel {
  position: relative; min-width: 0;
  background: linear-gradient(180deg, var(--surface) 0%, var(--bg-raised) 100%);
  border: 1px solid var(--line-strong); border-radius: var(--radius-lg);
  box-shadow: 0 40px 80px -40px rgba(0,0,0,.9), 0 0 0 1px rgba(0,0,0,.4);
  overflow: hidden;
}
.sys-panel__bar { display: flex; align-items: center; gap: .5rem; padding: .85rem 1.1rem; border-bottom: 1px solid var(--line); }
.sys-panel__bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--surface-2); display: block; }
.sys-panel__bar b { margin-left: .5rem; font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500; color: var(--muted); letter-spacing: .06em; }
.sys-panel__bar em { margin-left: auto; font-style: normal; font-family: var(--font-mono); font-size: .6875rem; color: var(--muted); border: 1px solid var(--line); padding: .15rem .5rem; border-radius: 999px; }
.sys-panel__body { padding: 1.25rem; display: grid; gap: 1rem; }
.pipe { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: .6rem; }
.pipe__col { background: var(--bg); border: 1px solid var(--line); border-radius: 10px; padding: .7rem; display: grid; gap: .5rem; align-content: start; min-height: 168px; }
.pipe__col h4 { font-family: var(--font-mono); font-size: .625rem; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.pipe__card { height: 30px; border-radius: 6px; background: var(--surface-2); border: 1px solid var(--line); position: relative; overflow: hidden; }
.pipe__card::before { content: ""; position: absolute; left: 8px; top: 9px; width: 55%; height: 5px; border-radius: 3px; background: rgba(255,236,214,.22); }
.pipe__card::after { content: ""; position: absolute; left: 8px; top: 18px; width: 35%; height: 4px; border-radius: 3px; background: rgba(255,236,214,.1); }
.pipe__card--hot { border-color: rgba(251,191,9,.45); background: linear-gradient(90deg, rgba(230,84,14,.22), rgba(251,191,9,.08)); }
.pipe__card--new { animation: slideIn 3.6s ease-in-out infinite; }
@keyframes slideIn {
  0%, 12% { transform: translateY(-6px); opacity: .0; }
  22%, 85% { transform: none; opacity: 1; }
  100% { opacity: 1; }
}
.sys-feed { display: grid; gap: .5rem; }
.sys-feed li {
  display: grid; grid-template-columns: auto minmax(0, 1fr) auto; align-items: center; gap: .75rem;
  padding: .65rem .8rem; border-radius: 10px; background: var(--bg); border: 1px solid var(--line);
  font-size: var(--fs-sm); color: var(--text-2);
}
.sys-feed li b { color: var(--text); font-weight: 500; }
.sys-feed .dot { width: 26px; height: 26px; border-radius: 8px; display: grid; place-items: center; background: var(--surface-2); color: var(--mm-yellow); }
.sys-feed .dot svg { width: 14px; height: 14px; }
.sys-feed .chip { font-family: var(--font-mono); font-size: .625rem; letter-spacing: .08em; text-transform: uppercase; color: var(--mm-yellow); border: 1px solid rgba(251,191,9,.3); padding: .15rem .45rem; border-radius: 999px; white-space: nowrap; }
.sys-feed li span { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.sys-panel__foot { display: flex; justify-content: space-between; align-items: center; gap: 1rem; padding: .8rem 1.25rem; border-top: 1px solid var(--line); font-family: var(--font-mono); font-size: .6875rem; color: var(--muted); letter-spacing: .04em; }
.sys-panel__foot svg { height: 26px; width: 120px; }

@media (max-width: 979px) {
  .sys-panel { display: none; }
}
.hero-flow-mobile {
  display: flex; flex-wrap: wrap; align-items: center; gap: .4rem; font-family: var(--font-mono);
  font-size: .6875rem; letter-spacing: .06em; text-transform: uppercase; color: var(--text-2);
}
.hero-flow-mobile span { padding: .35rem .6rem; border: 1px solid var(--line-strong); border-radius: 999px; background: var(--surface); }
.hero-flow-mobile i { color: var(--mm-orange); font-style: normal; }
@media (min-width: 980px) { .hero-flow-mobile { display: none; } }
@media (max-width: 979px) { .hero-stack { display: none; } }
@media (max-width: 600px) { .vsl-meta { display: none; } .placeholder-flag { font-size: .625rem; } }

/* Optional metrics */
.metrics { display: grid; grid-template-columns: repeat(auto-fit, minmax(160px, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; margin-top: 3rem; }
.metrics div { background: var(--bg-raised); padding: 1.25rem 1.4rem; display: grid; gap: .2rem; }
.metrics b { font-size: var(--fs-xl); font-weight: 600; font-variant-numeric: tabular-nums; }
.metrics span { font-size: var(--fs-sm); color: var(--muted); }

/* Hero entrance animation (final state visible) */
@media (prefers-reduced-motion: no-preference) {
  .hero-copy > * { animation: rise .7s cubic-bezier(.2,.7,.2,1) both; }
  .hero-copy > *:nth-child(2) { animation-delay: .06s; }
  .hero-copy > *:nth-child(3) { animation-delay: .12s; }
  .hero-copy > *:nth-child(4) { animation-delay: .18s; }
  .hero-copy > *:nth-child(5) { animation-delay: .24s; }
  .sys-panel { animation: rise .9s .2s cubic-bezier(.2,.7,.2,1) both; }
}
@keyframes rise { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }

/* ---------- VSL ---------- */
.vsl { padding-top: 0; }
.vsl .wrap { display: grid; gap: 2rem; justify-items: center; }
.vsl-frame {
  position: relative; width: 100%; max-width: 980px;
  padding: 10px; border-radius: calc(var(--radius-lg) + 6px);
  background: linear-gradient(var(--surface), var(--surface)) padding-box, var(--mm-grad) border-box;
  border: 1px solid transparent;
  box-shadow: 0 50px 120px -50px rgba(230, 84, 14, .55);
}
.vsl-player {
  position: relative; width: 100%; max-width: 100%; aspect-ratio: 16 / 9; border-radius: var(--radius-lg); overflow: hidden;
  background: radial-gradient(120% 120% at 20% 100%, rgba(228,35,32,.35), transparent 50%), radial-gradient(100% 100% at 100% 0%, rgba(251,191,9,.22), transparent 55%), #0d0b0a;
}
.vsl-player iframe, .vsl-player video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.vsl-poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.vsl-play {
  position: absolute; inset: 0; display: grid; place-items: center; align-content: center; gap: 1rem;
  border: 0; background: transparent; cursor: pointer; color: var(--text); padding: 1rem; text-align: center;
}
.vsl-play__btn {
  width: clamp(64px, 10vw, 96px); aspect-ratio: 1; border-radius: 50%; display: grid; place-items: center;
  background: var(--mm-grad); color: var(--on-grad); box-shadow: 0 0 0 10px rgba(230,84,14,.15), 0 20px 40px -10px rgba(228,35,32,.6);
  transition: transform .25s ease, box-shadow .25s ease;
}
.vsl-play__btn svg { width: 38%; height: 38%; margin-left: 6%; }
.vsl-play:hover .vsl-play__btn { transform: scale(1.06); box-shadow: 0 0 0 16px rgba(230,84,14,.12), 0 24px 50px -10px rgba(228,35,32,.7); }
.vsl-play__label { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .12em; text-transform: uppercase; color: var(--text-2); }
.vsl-meta { position: absolute; left: 1rem; bottom: 1rem; right: 1rem; display: flex; justify-content: space-between; gap: 1rem; font-family: var(--font-mono); font-size: .6875rem; color: var(--text-2); letter-spacing: .06em; pointer-events: none; }
.placeholder-flag {
  display: inline-flex; align-items: center; gap: .45rem; font-family: var(--font-mono); font-size: .6875rem;
  letter-spacing: .06em; color: var(--mm-yellow); background: rgba(251,191,9,.08);
  border: 1px dashed rgba(251,191,9,.55); padding: .35rem .65rem; border-radius: 6px;
}
.vsl-chapters { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: .5rem; width: 100%; max-width: 980px; }
.vsl-chapters li { border-top: 2px solid var(--line-strong); padding-top: .7rem; display: grid; gap: .15rem; }
.vsl-chapters li:first-child { border-image: var(--mm-grad) 1; }
.vsl-chapters b { font-family: var(--font-mono); font-size: .6875rem; font-weight: 500; color: var(--muted); letter-spacing: .06em; font-variant-numeric: tabular-nums; }
.vsl-chapters span { font-size: var(--fs-sm); color: var(--text-2); }
@media (max-width: 700px) { .vsl-chapters { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 1rem; } .vsl-chapters li:last-child { grid-column: 1 / -1; } }

/* ---------- Fit / pre-qualification ---------- */
.fit-grid { display: grid; gap: 1rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 330px), 1fr)); }
.fit-item {
  display: grid; grid-template-columns: auto minmax(0, 1fr); gap: 1rem; align-items: start;
  padding: 1.4rem 1.5rem; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line);
  transition: border-color .25s ease, transform .25s ease;
}
.fit-item:hover { border-color: rgba(230,84,14,.45); transform: translateY(-2px); }
.fit-item .check { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; background: var(--mm-grad); color: var(--on-grad); }
.fit-item .check svg { width: 18px; height: 18px; }
.fit-item p { font-size: var(--fs-md); line-height: 1.45; color: var(--text); }
.fit-item p small { display: block; font-size: var(--fs-sm); color: var(--muted); margin-top: .25rem; }
.fit-close {
  margin-top: 2.5rem; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1.25rem 2rem;
  padding: 1.6rem 1.8rem; border-radius: var(--radius); border: 1px solid var(--line-strong);
  background: linear-gradient(90deg, rgba(228,35,32,.10), rgba(251,191,9,.04));
}
.fit-close p { font-size: var(--fs-lg); font-weight: 500; letter-spacing: -0.01em; }

/* ---------- Problem ---------- */
.problem-grid { display: grid; gap: 1.25rem; }
@media (min-width: 900px) { .problem-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }
.problem-copy { display: grid; gap: 1.1rem; align-content: start; }
.problem-copy p { color: var(--text-2); font-size: var(--fs-md); max-width: 34rem; }
.compare { display: grid; gap: 1rem; }
.compare-card { padding: 1.5rem; border-radius: var(--radius); border: 1px solid var(--line); background: var(--surface); display: grid; gap: 1.1rem; }
.compare-card h3 { font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.compare-card--good { border-color: rgba(230,84,14,.5); background: linear-gradient(160deg, rgba(230,84,14,.12), var(--surface) 60%); }
.compare-card--good h3 { color: var(--mm-yellow); }
.chain { display: flex; flex-wrap: wrap; align-items: center; gap: .5rem; }
.chain span { padding: .5rem .85rem; border-radius: 999px; font-size: var(--fs-sm); font-weight: 500; border: 1px solid var(--line-strong); background: var(--bg); }
.chain i { font-style: normal; color: var(--muted); }
.compare-card--good .chain span { border-color: rgba(251,191,9,.35); }
.compare-card--good .chain i { color: var(--mm-orange); }
/* Mini diagrama capacidad vs. flujo */
.capacity { display: grid; gap: .55rem; }
.capacity__row { display: grid; grid-template-columns: 7.5rem minmax(0, 1fr); align-items: center; gap: .75rem; font-size: var(--fs-xs); color: var(--muted); font-family: var(--font-mono); letter-spacing: .04em; }
.capacity__bar { height: 10px; border-radius: 99px; background: var(--surface-2); overflow: hidden; }
.capacity__bar i { display: block; height: 100%; border-radius: inherit; background: var(--text-2); opacity: .55; }
.compare-card--good .capacity__bar i { background: var(--mm-grad); opacity: 1; }
.capacity__caption { font-size: .6875rem; color: var(--muted); font-family: var(--font-mono); }

/* ---------- System (how it works) ---------- */
.system-grid { display: grid; gap: clamp(2rem, 1rem + 4vw, 5rem); }
@media (min-width: 960px) { .system-grid { grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); } .system-aside { position: sticky; top: 110px; align-self: start; } }
.system-aside { display: grid; gap: 1.25rem; }
.system-aside h2 { font-size: var(--fs-xl); }
.callout {
  padding: 1.35rem 1.5rem; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line-strong);
  display: grid; gap: .6rem; position: relative; overflow: hidden;
}
.callout::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--mm-grad); }
.callout b { font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--mm-yellow); }
.callout p { color: var(--text-2); }
.callout p strong { color: var(--text); font-weight: 600; }

.flow { position: relative; display: grid; gap: .65rem; counter-reset: step; }
.flow::before { content: ""; position: absolute; left: 27px; top: 28px; bottom: 28px; width: 2px; background: linear-gradient(180deg, var(--mm-yellow), var(--mm-orange) 50%, var(--mm-red)); opacity: .55; }
.flow li {
  position: relative; display: grid; grid-template-columns: 56px minmax(0, 1fr); gap: 1rem; align-items: center;
  padding: .85rem 1.1rem .85rem 0; border-radius: var(--radius);
}
.flow .node {
  position: relative; z-index: 1; width: 56px; height: 56px; border-radius: 16px; display: grid; place-items: center;
  background: var(--bg); border: 1px solid var(--line-strong); font-family: var(--font-mono); font-size: var(--fs-sm); font-weight: 500;
  color: var(--text-2); font-variant-numeric: tabular-nums;
}
.flow li > div { display: grid; gap: .15rem; padding: .9rem 1.1rem; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); transition: border-color .25s ease; }
.flow li:hover > div { border-color: rgba(230,84,14,.45); }
.flow h3 { font-size: var(--fs-md); font-weight: 600; letter-spacing: -0.01em; }
.flow p { font-size: var(--fs-sm); color: var(--muted); }
.flow .is-key .node { background: var(--mm-grad); color: var(--on-grad); border: 0; }
.flow .is-key > div { border-color: rgba(251,191,9,.35); }
.flow .is-end .node { border-color: var(--mm-yellow); color: var(--mm-yellow); }

/* ---------- Services ---------- */
.services { display: grid; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; grid-template-columns: repeat(auto-fit, minmax(min(100%, 210px), 1fr)); }
.service { background: var(--bg); padding: 1.6rem 1.4rem; display: grid; gap: .9rem; align-content: start; transition: background-color .25s ease; }
.service:hover { background: var(--surface); }
.service .ico { width: 42px; height: 42px; border-radius: 12px; display: grid; place-items: center; border: 1px solid var(--line-strong); color: var(--mm-yellow); }
.service .ico svg { width: 20px; height: 20px; }
.service h3 { font-size: var(--fs-base); font-weight: 600; letter-spacing: -0.005em; }
.service p { font-size: var(--fs-sm); color: var(--muted); line-height: 1.5; }
.scope-note { margin-top: 1.25rem; display: flex; align-items: center; gap: .6rem; font-size: var(--fs-sm); color: var(--muted); }
.scope-note svg { width: 16px; height: 16px; color: var(--mm-orange); flex: none; }

/* ---------- Ad Spend vs Fee ---------- */
.money-grid { display: grid; gap: 1.25rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); }
.money-card { padding: clamp(1.5rem, 1rem + 2vw, 2.4rem); border-radius: var(--radius-lg); border: 1px solid var(--line-strong); background: var(--surface); display: grid; gap: 1.2rem; align-content: start; }
.money-card .tag { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; color: var(--mm-yellow); }
.money-card h3 { font-size: var(--fs-lg); }
.money-card p { color: var(--text-2); }
.money-card--spend { background: linear-gradient(150deg, rgba(228,35,32,.16), var(--surface) 55%); border-color: rgba(228,35,32,.4); }
.equation { display: flex; flex-wrap: wrap; align-items: center; gap: .6rem; padding: 1rem 1.1rem; border-radius: var(--radius-sm); background: var(--bg); border: 1px solid var(--line); font-family: var(--font-mono); font-size: var(--fs-sm); font-variant-numeric: tabular-nums; }
.equation b { color: var(--text); font-weight: 600; }
.equation i { font-style: normal; color: var(--mm-orange); }
.equation span { color: var(--text-2); }
.money-flag { display: flex; gap: .7rem; align-items: flex-start; padding: .9rem 1rem; border-radius: var(--radius-sm); border: 1px dashed var(--line-strong); color: var(--text); font-weight: 500; font-size: var(--fs-sm); }
.money-flag svg { width: 18px; height: 18px; color: var(--mm-yellow); flex: none; margin-top: 1px; }
.money-split { margin-top: 1.5rem; display: grid; gap: .5rem; }
.money-split__bar { display: flex; height: 14px; border-radius: 99px; overflow: hidden; }
.money-split__bar span:first-child { flex: 1; background: var(--mm-grad); }
.money-split__bar span:last-child { flex: 1; background: var(--surface-2); border-left: 2px solid var(--bg); }
.money-split__legend { display: flex; justify-content: space-between; gap: 1rem; font-family: var(--font-mono); font-size: .6875rem; color: var(--muted); letter-spacing: .06em; text-transform: uppercase; }

/* ---------- Industries ---------- */
.industries { display: grid; gap: 2.5rem; }
@media (min-width: 900px) { .industries { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); align-items: center; } }
.industries .section-head { margin-bottom: 0; }
.chips { display: flex; flex-wrap: wrap; gap: .6rem; }
.chips li {
  font-size: clamp(1rem, .9rem + .5vw, 1.35rem); font-weight: 500; letter-spacing: -0.01em;
  padding: .75rem 1.2rem; border-radius: 999px; border: 1px solid var(--line-strong); background: var(--surface);
  transition: border-color .2s ease, color .2s ease;
}
.chips li:hover { border-color: var(--mm-orange); }
.chips li.is-more { color: var(--muted); border-style: dashed; background: transparent; }

/* ---------- Cases ---------- */
.cases { display: grid; gap: 1.5rem; }
.case {
  display: grid; gap: 0; border-radius: var(--radius-lg); border: 1px solid var(--line-strong); background: var(--surface); overflow: hidden;
}
@media (min-width: 960px) { .case { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }
.case__body { padding: clamp(1.4rem, 1rem + 1.5vw, 2.2rem); display: grid; gap: 1.25rem; align-content: start; }
.case__head { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .75rem; }
.case__num { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; color: var(--mm-yellow); }
.case dl { margin: 0; display: grid; gap: .9rem; }
.case dl > div { display: grid; gap: .15rem; }
.case dt { font-family: var(--font-mono); font-size: .6875rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.case dd { margin: 0; color: var(--text); }
.case__kpis { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius-sm); overflow: hidden; }
.case__kpis div { background: var(--bg); padding: .85rem 1rem; display: grid; gap: .1rem; }
.case__kpis dd { font-size: var(--fs-md); font-weight: 600; font-variant-numeric: tabular-nums; }
.case__media { position: relative; min-height: 260px; background: var(--bg); border-top: 1px solid var(--line); display: grid; }
@media (min-width: 960px) { .case__media { border-top: 0; border-left: 1px solid var(--line); } }
.case__media img { width: 100%; height: 100%; object-fit: cover; object-position: top left; }
.case__shot-ph { margin: 1.25rem; border: 1px dashed rgba(251,191,9,.45); border-radius: var(--radius); display: grid; place-items: center; text-align: center; padding: 2rem 1rem; gap: .6rem; color: var(--mm-yellow); font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .08em; background: repeating-linear-gradient(-45deg, transparent 0 14px, rgba(251,191,9,.03) 14px 28px); }
.case__shot-ph svg { width: 28px; height: 28px; opacity: .8; }
.case blockquote { margin: 0; padding: 1.2rem 1.3rem; border-radius: var(--radius-sm); background: var(--bg); border: 1px solid var(--line); display: grid; gap: .6rem; }
.case blockquote p { font-size: var(--fs-md); line-height: 1.5; }
.case blockquote cite { font-style: normal; font-size: var(--fs-sm); color: var(--muted); }
.is-ph { color: var(--mm-yellow) !important; font-family: var(--font-mono); font-size: .875em; font-weight: 500 !important; letter-spacing: .04em; }

/* ---------- Already tried marketing ---------- */
.retry { display: grid; gap: 2.5rem; }
@media (min-width: 900px) { .retry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); align-items: center; gap: 4rem; } }
.retry-copy { display: grid; gap: 1.25rem; }
.retry-copy h2 { font-size: var(--fs-xl); }
.retry-copy p { color: var(--text-2); font-size: var(--fs-md); }
.retry-checks { display: grid; gap: .55rem; }
.retry-checks li { display: flex; gap: .7rem; align-items: center; color: var(--text); }
.retry-checks svg { width: 18px; height: 18px; color: var(--mm-orange); flex: none; }
.pull {
  position: relative; padding: clamp(2rem, 1.5rem + 2vw, 3.2rem); border-radius: var(--radius-lg);
  background: var(--mm-grad); color: var(--on-grad); overflow: hidden;
}
.pull::after { content: ""; position: absolute; right: -10%; bottom: -30%; width: 60%; aspect-ratio: 1; border-radius: 50%; background: rgba(255,255,255,.12); pointer-events: none; }
.pull p { position: relative; font-size: clamp(1.5rem, 1.1rem + 1.6vw, 2.35rem); font-weight: 600; line-height: 1.2; letter-spacing: -0.025em; text-wrap: balance; }
.pull span { position: relative; display: block; margin-top: 1.25rem; font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; font-weight: 500; }

/* ---------- Apply: form + calendar ---------- */
.apply { background: radial-gradient(80% 60% at 50% 0%, rgba(230,84,14,.14), transparent 70%), var(--bg-raised); border-top: 1px solid var(--line); }
.apply-shell { max-width: 940px; margin-inline: auto; border-radius: var(--radius-lg); border: 1px solid var(--line-strong); background: var(--bg); overflow: hidden; box-shadow: 0 50px 100px -60px rgba(0,0,0,1); }
.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-bottom: 1px solid var(--line); }
.steps li { display: flex; align-items: center; gap: .65rem; padding: 1rem 1.25rem; font-size: var(--fs-sm); color: var(--muted); border-right: 1px solid var(--line); min-width: 0; }
.steps li:last-child { border-right: 0; }
.steps li b { width: 26px; height: 26px; flex: none; border-radius: 50%; display: grid; place-items: center; border: 1px solid var(--line-strong); font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500; }
.steps li span { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.steps li.is-active { color: var(--text); }
.steps li.is-active b { background: var(--mm-grad); color: var(--on-grad); border: 0; }
.steps li.is-done b { background: var(--surface-2); color: var(--mm-yellow); border-color: transparent; }
@media (max-width: 560px) { .steps li { padding: .85rem .7rem; justify-content: center; } .steps li span { display: none; } .steps li.is-active span { display: inline; } }

.apply-panel { padding: clamp(1.4rem, 1rem + 2vw, 2.6rem); }
.form { display: grid; gap: 1.15rem; grid-template-columns: minmax(0, 1fr); }
@media (min-width: 720px) { .form { grid-template-columns: repeat(2, minmax(0, 1fr)); } .field--full { grid-column: 1 / -1; } }
.field { display: grid; gap: .45rem; min-width: 0; }
.field label, .field legend { font-size: var(--fs-sm); font-weight: 500; color: var(--text); padding: 0; }
.field .req { color: var(--mm-orange); }
.field .opt { color: var(--muted); font-weight: 400; font-size: var(--fs-xs); margin-left: .25rem; }
.field input, .field select, .field textarea {
  width: 100%; min-height: 3.1rem; padding: .75rem 1rem; border-radius: 10px; border: 1px solid var(--line-strong);
  background: var(--surface); color: var(--text); font-size: 1rem; transition: border-color .2s ease, box-shadow .2s ease;
}
.field textarea { min-height: 7rem; resize: vertical; line-height: 1.5; }
.field select { appearance: none; -webkit-appearance: none; padding-right: 2.6rem; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23FBBF09' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 1rem center; }
.field select option { background: #181512; color: #F7F4F0; }
.field input::placeholder, .field textarea::placeholder { color: #6f6861; }
.field input:hover, .field select:hover, .field textarea:hover { border-color: rgba(255,236,214,.3); }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--mm-orange); box-shadow: 0 0 0 3px rgba(230,84,14,.25); }
.field.has-error input, .field.has-error select, .field.has-error textarea { border-color: var(--mm-red); }
.field .err { font-size: var(--fs-xs); color: #FF7B6B; min-height: 0; }
.field .hint { font-size: var(--fs-xs); color: var(--muted); }
.radio-row { display: flex; gap: .6rem; border: 0; margin: 0; padding: 0; min-width: 0; }
.radio-row legend { margin-bottom: .45rem; }
.radio-pill { flex: 1; position: relative; }
.radio-pill input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.radio-pill span { display: flex; align-items: center; justify-content: center; min-height: 3.1rem; border-radius: 10px; border: 1px solid var(--line-strong); background: var(--surface); font-weight: 500; transition: all .2s ease; }
.radio-pill input:checked + span { border-color: var(--mm-orange); background: rgba(230,84,14,.14); color: var(--text); }
.radio-pill input:focus-visible + span { box-shadow: 0 0 0 3px rgba(251,191,9,.5); }
.form-foot { grid-column: 1 / -1; display: grid; gap: .9rem; margin-top: .4rem; }
.form-foot .note { display: flex; gap: .5rem; align-items: center; }
.form-foot .note svg { width: 14px; height: 14px; flex: none; }

.cal-wrap { display: grid; gap: 1.25rem; }
.cal-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 1rem; }
.cal-head h3 { font-size: var(--fs-lg); }
.cal-head p { color: var(--muted); font-size: var(--fs-sm); }
.cal-frame { width: 100%; min-height: 720px; border: 0; border-radius: var(--radius); background: #fff; }
.cal-ph {
  min-height: 420px; border-radius: var(--radius); border: 1px dashed rgba(251,191,9,.5); display: grid; place-items: center; align-content: center;
  gap: 1rem; text-align: center; padding: 2rem 1.25rem; background: repeating-linear-gradient(-45deg, transparent 0 16px, rgba(251,191,9,.025) 16px 32px);
}
.cal-ph .mini-cal { display: grid; grid-template-columns: repeat(7, 28px); gap: 6px; opacity: .55; }
.cal-ph .mini-cal i { width: 28px; height: 28px; border-radius: 6px; background: var(--surface-2); display: block; }
.cal-ph .mini-cal i.on { background: var(--mm-orange); opacity: .8; }
.cal-ph p { color: var(--text-2); font-size: var(--fs-sm); max-width: 28rem; }
@media (max-width: 420px) { .cal-ph .mini-cal { grid-template-columns: repeat(7, 22px); } .cal-ph .mini-cal i { width: 22px; height: 22px; } }
.back-link { background: none; border: 0; padding: 0; color: var(--muted); font-size: var(--fs-sm); cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }
.back-link:hover { color: var(--text); }

.notfit { display: grid; gap: 1.1rem; justify-items: start; max-width: 38rem; }
.notfit h3 { font-size: var(--fs-lg); }
.notfit p { color: var(--text-2); }

.trust-row { max-width: 940px; margin: 1.5rem auto 0; display: flex; flex-wrap: wrap; justify-content: center; gap: .5rem 1.75rem; font-size: var(--fs-sm); color: var(--muted); }
.trust-row span { display: inline-flex; align-items: center; gap: .45rem; }
.trust-row svg { width: 15px; height: 15px; color: var(--mm-yellow); }

/* ---------- Footer ---------- */
.site-footer { padding-block: 3rem calc(3rem + 72px); border-top: 1px solid var(--line); }
@media (min-width: 761px) { .site-footer { padding-bottom: 3rem; } }
.site-footer .wrap { display: grid; gap: 2rem; }
.footer-top { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1.5rem; }
.footer-top img { height: 34px; width: auto; min-width: 85px; }
.footer-contact { display: flex; flex-wrap: wrap; gap: .5rem 1.75rem; font-size: var(--fs-sm); color: var(--text-2); }
.footer-contact a { text-decoration: none; }
.footer-contact a:hover { color: var(--mm-yellow); }
.footer-legal { display: grid; gap: .6rem; font-size: var(--fs-xs); color: var(--muted); line-height: 1.6; max-width: 62rem; }

/* ---------- Sticky mobile CTA ---------- */
.mobile-cta {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 60;
  padding: .75rem 1rem calc(.75rem + env(safe-area-inset-bottom, 0px));
  background: rgba(10,9,8,.9); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px);
  border-top: 1px solid var(--line); transform: translateY(110%); transition: transform .35s ease;
}
.mobile-cta.is-visible { transform: none; }
@media (min-width: 761px) { .mobile-cta { display: none; } }

/* ---------- Thank You Page ---------- */
.ty { min-height: 100vh; display: grid; grid-template-rows: auto 1fr auto; }
.ty-main { padding-block: clamp(3rem, 2rem + 4vw, 6rem); position: relative; overflow: hidden; }
.ty-main::before { content: ""; position: absolute; left: 50%; top: -30%; transform: translateX(-50%); width: 900px; max-width: 140vw; aspect-ratio: 1; background: radial-gradient(closest-side, rgba(230,84,14,.2), transparent 70%); pointer-events: none; }
.ty-hero { position: relative; display: grid; gap: 1.25rem; justify-items: center; text-align: center; max-width: 44rem; margin-inline: auto; }
.ty-badge { width: 76px; height: 76px; border-radius: 22px; display: grid; place-items: center; background: var(--mm-grad); color: var(--on-grad); box-shadow: 0 0 0 10px rgba(230,84,14,.12), 0 20px 50px -14px rgba(228,35,32,.7); }
.ty-badge svg { width: 36px; height: 36px; }
.ty-hero h1 { font-size: var(--fs-2xl); }
.ty-hero p { color: var(--text-2); font-size: var(--fs-md); max-width: 36rem; }
.ty-steps { position: relative; margin-top: clamp(3rem, 2rem + 3vw, 5rem); display: grid; gap: 1rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); }
.ty-step { padding: 1.6rem; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); display: grid; gap: .6rem; align-content: start; }
.ty-step b { width: 38px; height: 38px; border-radius: 12px; display: grid; place-items: center; border: 1px solid var(--line-strong); font-family: var(--font-mono); font-weight: 500; color: var(--mm-yellow); }
.ty-step h3 { font-size: var(--fs-md); }
.ty-step p { color: var(--muted); font-size: var(--fs-sm); }
.ty-label { text-align: center; margin-top: clamp(3rem, 2rem + 3vw, 4.5rem); }
.ty-sign { margin-top: clamp(3rem, 2rem + 3vw, 4.5rem); display: grid; justify-items: center; gap: 1rem; text-align: center; }
.ty-sign p { font-size: var(--fs-lg); font-weight: 500; }
.ty-sign img { height: 44px; width: auto; min-width: 85px; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}

/* ---------- Hero + VSL (compact, centered) ---------- */
.hero--vsl { padding-block: clamp(2.25rem, 1.5rem + 3vw, 4rem) clamp(3.5rem, 2.5rem + 3vw, 5.5rem); }
.hero--vsl::before { inset: -35% auto auto 50%; transform: translateX(-50%); width: 90vw; height: 70vw; max-width: 1100px; max-height: 760px; }
.hero--vsl::after { -webkit-mask-image: radial-gradient(ellipse 60% 45% at 50% 20%, #000 10%, transparent 70%); mask-image: radial-gradient(ellipse 60% 45% at 50% 20%, #000 10%, transparent 70%); }
.hero--vsl .wrap { display: grid; grid-template-columns: minmax(0, 1fr); justify-items: center; gap: clamp(1.5rem, 1rem + 1.5vw, 2.25rem); }
.hero-head { display: grid; gap: 1rem; text-align: center; justify-items: center; max-width: 52rem; }
.hero--vsl h1 { font-size: clamp(2rem, 1.3rem + 2.9vw, 3.5rem); line-height: 1.06; letter-spacing: -0.03em; }
.hero--vsl .hero-sub { max-width: 40rem; font-size: clamp(1rem, .95rem + .3vw, 1.15rem); }
.hero--vsl .vsl-frame { max-width: 880px; }
.hero-cta { display: grid; justify-items: center; gap: .85rem; text-align: center; }
.hero--vsl .metrics { width: 100%; margin-top: 1rem; }
@media (max-width: 480px) { .hero-cta, .hero-cta .btn { width: 100%; } .hero-cta .cta-micro { justify-content: center; } }
@media (prefers-reduced-motion: no-preference) {
  .hero-head > *, .hero--vsl .vsl-frame, .hero-cta { animation: rise .7s cubic-bezier(.2,.7,.2,1) both; }
  .hero-head > *:nth-child(2) { animation-delay: .06s; }
  .hero--vsl .vsl-frame { animation-delay: .14s; }
  .hero-cta { animation-delay: .22s; }
}
.hero--vsl h1 { font-size: clamp(2rem, 1.35rem + 2.4vw, 3.1rem); }
.hero--vsl .hero-sub { max-width: 46rem; }
.hero--vsl .vsl-frame { max-width: 760px; }
@media (max-width: 600px) {
  .vsl-meta { display: none; }
  .hero-cta .cta-micro { text-align: left; max-width: 22rem; }
}
.section-head p strong { color: var(--text); font-weight: 600; }

/* =====================================================================
   Multiproducto — componentes añadidos sobre el mismo sistema visual
   ===================================================================== */

/* Hero: chips de servicios y doble CTA */
.svc-chips { display: flex; flex-wrap: wrap; justify-content: center; gap: .55rem; margin-top: .35rem; }
.svc-chips a {
  display: inline-flex; align-items: center; gap: .5rem; padding: .5rem .95rem; border-radius: 999px;
  border: 1px solid var(--line-strong); background: rgba(24,21,18,.6); color: var(--text);
  font-size: var(--fs-sm); font-weight: 500; text-decoration: none; transition: border-color .2s ease, background-color .2s ease;
}
.svc-chips a:hover { border-color: var(--mm-orange); background: rgba(230,84,14,.1); }
.svc-chips svg { width: 16px; height: 16px; color: var(--mm-yellow); flex: none; }
.cta-row--center { justify-content: center; }
@media (max-width: 480px) { .cta-row--center { flex-direction: column; width: 100%; } .cta-row--center .btn { white-space: normal; text-align: center; min-height: 3.5rem; padding-block: .75rem; } }

/* Tarjetas de servicio (basadas en .money-card) */
.offer-grid { display: grid; gap: 1.25rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); align-items: stretch; }
.offer-card { grid-template-rows: auto auto 1fr auto; transition: border-color .25s ease, transform .25s ease, box-shadow .3s ease; scroll-margin-top: 110px; }
.offer-card:hover { border-color: rgba(230,84,14,.55); transform: translateY(-3px); }
.offer-card.is-picked, .offer-card.is-flash { border-color: var(--mm-orange); background: linear-gradient(150deg, rgba(228,35,32,.14), var(--surface) 55%); }
.offer-card.is-flash { box-shadow: 0 0 0 3px rgba(251,191,9,.35); }
.offer-top { display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.offer-top .ico { width: 48px; height: 48px; border-radius: 14px; display: grid; place-items: center; background: var(--bg); border: 1px solid var(--line-strong); color: var(--mm-yellow); }
.offer-top .ico svg { width: 24px; height: 24px; }
.offer-copy { display: grid; gap: .55rem; }
.offer-copy h3 { font-size: var(--fs-lg); }
.offer-card .offer-sub { color: var(--text); font-weight: 500; }
.offer-copy p:not(.offer-sub) { color: var(--text-2); font-size: var(--fs-sm); }
.offer-list { display: grid; gap: .6rem; align-content: start; padding-top: 1.1rem; border-top: 1px solid var(--line); }
.offer-list li { display: flex; gap: .65rem; align-items: flex-start; font-size: var(--fs-sm); color: var(--text-2); }
.offer-list svg { width: 16px; height: 16px; color: var(--mm-yellow); flex: none; margin-top: .2rem; }
.offer-card .btn { white-space: normal; text-align: center; padding-block: .7rem; }

/* Detalle desplegable (Lead Generation) */
.disclosure { margin-top: 1.5rem; border: 1px solid var(--line-strong); border-radius: var(--radius-lg); background: var(--bg); overflow: hidden; }
.disclosure summary {
  list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  padding: 1.15rem 1.4rem; font-weight: 500; color: var(--text); transition: background-color .2s ease;
}
.disclosure summary::-webkit-details-marker { display: none; }
.disclosure summary:hover { background: rgba(230,84,14,.06); }
.disclosure summary svg { width: 20px; height: 20px; color: var(--mm-yellow); flex: none; transition: transform .25s ease; }
.disclosure[open] summary svg { transform: rotate(180deg); }
.disclosure summary span { min-width: 0; }
.disclosure__body { padding: .5rem 1.4rem 1.6rem; display: grid; gap: 1.5rem; border-top: 1px solid var(--line); }
@media (min-width: 960px) { .disclosure__body { grid-template-columns: minmax(0, 1.3fr) minmax(0, .7fr); align-items: start; padding-top: 1.4rem; } }
.scope-note a { color: var(--mm-yellow); }

/* Filtro de casos */
.seg { display: flex; flex-wrap: wrap; gap: .5rem; margin-bottom: 1.5rem; }
.seg button {
  font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .1em; text-transform: uppercase;
  padding: .6rem 1rem; border-radius: 999px; border: 1px solid var(--line-strong); background: var(--surface); color: var(--text-2); cursor: pointer;
  transition: border-color .2s ease, background-color .2s ease, color .2s ease;
}
.seg button:hover { border-color: var(--mm-orange); }
.seg button[aria-pressed="true"] { border-color: var(--mm-orange); background: rgba(230,84,14,.14); color: var(--text); }

/* Formulario: selección de servicio */
.radio-row--grid { display: grid; gap: .5rem; }
.radio-grid { display: grid; gap: .6rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); }
.radio-pill--svc span { justify-content: flex-start; text-align: left; padding: .8rem 1rem; min-height: 3.4rem; line-height: 1.35; }
.radio-pill--svc span::before { content: ""; width: 16px; height: 16px; border-radius: 50%; border: 1.5px solid var(--line-strong); margin-right: .75rem; flex: none; transition: all .2s ease; }
.radio-pill--svc input:checked + span::before { border: 5px solid var(--mm-orange); background: var(--text); }
#f-service.has-error .radio-pill span { border-color: var(--mm-red); }
.svc-banner {
  grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .5rem 1rem;
  padding: .85rem 1.1rem; border-radius: 10px; border: 1px solid rgba(230,84,14,.45); background: rgba(230,84,14,.1); font-size: var(--fs-sm);
}
.svc-banner b { color: var(--text); font-weight: 600; }

/* Thank You: servicio */
.ty-hero .ty-service { font-size: var(--fs-sm); color: var(--muted); }
.ty-service b { color: var(--mm-yellow); font-weight: 500; }

/* Auditoría: correcciones */
.nowrap { white-space: nowrap; }
@supports (grid-template-rows: subgrid) {
  @media (min-width: 1060px) {
    .offer-grid { grid-template-rows: auto auto 1fr auto; }
    .offer-card { grid-row: span 4; grid-template-rows: subgrid; }
  }
}
.meta-note { margin-bottom: 1.5rem; }
#f-lang { flex-wrap: wrap; }
#f-lang .err { flex-basis: 100%; }
#f-lang.has-error .radio-pill span { border-color: var(--mm-red); }

/* =====================================================================
   Thank You — Before your meeting: authority + case studies
   ===================================================================== */
.proof { position: relative; margin-top: clamp(4.5rem, 3rem + 5vw, 8rem); display: grid; gap: clamp(1.5rem, 1rem + 2vw, 2.5rem); }
.proof-head { display: grid; gap: 1rem; justify-items: center; text-align: center; max-width: 46rem; margin: 0 auto clamp(1rem, .5rem + 2vw, 2rem); }
.proof-head h2 { font-size: var(--fs-xl); text-wrap: balance; }
.proof-head p { color: var(--text-2); font-size: var(--fs-md); max-width: 40rem; }
.proof-nav { display: flex; flex-wrap: wrap; justify-content: center; gap: .5rem; margin-top: .5rem; }
.proof-nav a { display: inline-flex; align-items: center; gap: .5rem; padding: .5rem .95rem; border-radius: 999px; border: 1px solid var(--line-strong); color: var(--text-2); text-decoration: none; font-size: var(--fs-sm); transition: border-color .2s ease, color .2s ease; }
.proof-nav a:hover { border-color: var(--mm-orange); color: var(--text); }
.proof-nav b { font-family: var(--font-mono); font-size: var(--fs-xs); font-weight: 500; color: var(--mm-yellow); }

.cx { position: relative; overflow: hidden; scroll-margin-top: 100px; padding: clamp(1.5rem, 1rem + 2.5vw, 3rem); border-radius: var(--radius-lg); border: 1px solid var(--line-strong); background: var(--surface); display: grid; gap: clamp(1.1rem, .8rem + 1vw, 1.6rem); }
.cx > * { position: relative; }
.cx-top { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .75rem 1rem; }
.cx-tag { display: inline-flex; align-items: center; gap: .55rem; font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; color: var(--mm-yellow); }
.cx-tag svg { width: 18px; height: 18px; }
.cx-tag b { font-weight: 500; color: var(--text); }
.cx-meta { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.cx-meta i { font-style: normal; padding-inline: .35rem; color: var(--line-strong); }
.cx-title { font-size: var(--fs-lg); max-width: 34rem; text-wrap: balance; }
.cx-sub { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: -.6rem; }
.cx-copy { color: var(--text-2); max-width: 46rem; }
.cx-foot { font-size: var(--fs-xs); color: var(--muted); max-width: 46rem; }

/* 01 · E-commerce: numbers lead */
.cx--ecom::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px); background-size: 48px 48px; -webkit-mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 0%, transparent 75%); mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 0%, transparent 75%); opacity: .7; pointer-events: none; }
.cx--ecom { background: linear-gradient(160deg, rgba(228,35,32,.10), var(--surface) 45%); }
.cx-hero { display: grid; gap: .35rem; padding-block: .5rem; }
.cx-hero__num { font-size: clamp(2.9rem, 1.6rem + 7vw, 7rem); font-weight: 700; line-height: .95; letter-spacing: -0.04em; font-variant-numeric: tabular-nums; background: var(--mm-grad-text); -webkit-background-clip: text; background-clip: text; color: transparent; overflow-wrap: anywhere; }
.cx-hero__unit { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; color: var(--text-2); }
.bars { display: grid; gap: .7rem; max-width: 46rem; }
.bars__row { display: grid; grid-template-columns: 5.5rem minmax(0, 1fr) 3.6rem; align-items: center; gap: .9rem; font-size: var(--fs-sm); color: var(--text-2); }
.bars__row b { font-family: var(--font-mono); font-weight: 500; color: var(--text); text-align: right; font-variant-numeric: tabular-nums; }
.bars__track { height: 14px; border-radius: 999px; background: var(--bg); border: 1px solid var(--line); overflow: hidden; }
.bars__track i { display: block; height: 100%; width: var(--w); min-width: 6px; border-radius: inherit; background: var(--muted); transform-origin: left center; }
.bars__row--hot .bars__track i { background: var(--mm-grad); }
.bars__note { font-family: var(--font-mono); font-size: .6875rem; color: var(--muted); letter-spacing: .06em; }
.cx-kpis { margin: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 190px), 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.cx-kpis div { background: var(--bg); padding: 1rem 1.15rem; display: grid; gap: .25rem; }
.cx-kpis dt { font-family: var(--font-mono); font-size: .6875rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.cx-kpis dd { margin: 0; font-size: var(--fs-lg); font-weight: 600; font-variant-numeric: tabular-nums; }
.cx-kpis small { font-size: var(--fs-xs); font-weight: 500; color: var(--muted); }

/* 02 · Branding: the brand leads */
.logo-plate { display: grid; place-items: center; border-radius: var(--radius); border: 1px solid var(--line-strong); overflow: hidden; }
.logo-plate img { width: 100%; height: 100%; object-fit: contain; }
.logo-plate--dark { background: #000; aspect-ratio: 1; width: 100%; max-width: 260px; }
.logo-plate--light { background: #fff; }
.logo-plate--sm { width: 92px; aspect-ratio: 1; border-radius: 14px; }
.brand-grid { display: grid; gap: clamp(1.5rem, 1rem + 2vw, 2.5rem); align-items: center; }
@media (min-width: 760px) { .brand-grid { grid-template-columns: minmax(0, 260px) minmax(0, 1fr); } }
.brand-copy { display: grid; gap: 1rem; min-width: 0; }
.soc { display: grid; gap: .8rem; margin-top: .5rem; }
.soc__row { display: flex; flex-wrap: wrap; gap: .7rem; }
.soc__btn { display: inline-flex; align-items: center; gap: .65rem; min-height: 3.25rem; padding: 0 1.2rem; border-radius: 999px; border: 1px solid var(--line-strong); background: var(--bg); color: var(--text); text-decoration: none; font-weight: 600; font-size: .9375rem; transition: border-color .2s ease, background-color .2s ease, transform .2s ease; }
.soc__btn svg { width: 20px; height: 20px; color: var(--mm-yellow); flex: none; }
.soc__btn .soc__ext { width: 14px; height: 14px; color: var(--muted); transition: transform .2s ease, color .2s ease; }
.soc__btn:hover { border-color: var(--mm-orange); background: rgba(230,84,14,.1); transform: translateY(-2px); }
.soc__btn:hover .soc__ext { color: var(--text); transform: translate(2px, -2px); }
.brand-gallery { display: grid; gap: 1rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); }
.brand-gallery img { width: 100%; height: auto; border-radius: var(--radius); border: 1px solid var(--line); }

/* 03 · Lead Generation: growth and markets lead */
.cx--lead { background: linear-gradient(200deg, rgba(251,191,9,.07), var(--surface) 45%); }
.lead-grid { display: grid; gap: clamp(1.5rem, 1rem + 2vw, 2.5rem); align-items: center; }
@media (min-width: 820px) { .lead-grid { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); } }
.tx-map { margin: 0; display: grid; gap: .75rem; padding: 1rem; border-radius: var(--radius); background: var(--bg); border: 1px solid var(--line); }
.tx-map svg { width: 100%; height: auto; max-height: 380px; overflow: visible; }
.tx-shape { fill: var(--surface-2); stroke: var(--line-strong); stroke-width: 2; stroke-linejoin: round; }
.tx-dot { fill: var(--mm-orange); stroke: var(--bg); stroke-width: 3; }
.tx-ring { fill: none; stroke: var(--mm-yellow); stroke-width: 2; opacity: 0; transform-box: fill-box; transform-origin: center; }
.tx-pin text { fill: var(--text); font-family: var(--font-sans); font-size: 15px; font-weight: 600; }
.tx-map figcaption { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); text-align: center; }
.tx-map figcaption b { color: var(--mm-yellow); font-weight: 500; }
.lead-results { display: grid; gap: 1.4rem; min-width: 0; }
.lead-stat { display: grid; gap: .3rem; padding-bottom: 1.2rem; border-bottom: 1px solid var(--line); }
.lead-stat__num { font-size: clamp(2.4rem, 1.5rem + 4vw, 4.5rem); font-weight: 700; line-height: 1; letter-spacing: -0.035em; font-variant-numeric: tabular-nums; }
.lead-stat:first-child .lead-stat__num { background: var(--mm-grad-text); -webkit-background-clip: text; background-clip: text; color: transparent; }
.lead-stat__label { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .14em; text-transform: uppercase; color: var(--text-2); }
.lead-markets { display: flex; flex-wrap: wrap; gap: .5rem; }
.lead-markets li { padding: .45rem .85rem; border-radius: 999px; border: 1px solid var(--line-strong); font-size: var(--fs-sm); background: var(--bg); }

/* Closing */
.ty-sign .ty-sign__sub { font-size: var(--fs-md); font-weight: 400; color: var(--text-2); max-width: 36rem; }

/* Motion: content is visible at rest; animations only play once a case enters the viewport */
@media (prefers-reduced-motion: no-preference) {
  .cx.is-in .bars__track i { animation: barGrow 1.2s cubic-bezier(.2,.7,.2,1) .15s both; }
  .cx.is-in .tx-ring { animation: pinPulse 2.4s ease-out calc(.4s + var(--d, 0s)) infinite; }
}
@keyframes barGrow { from { transform: scaleX(0); } to { transform: scaleX(1); } }
@keyframes pinPulse { 0% { opacity: .9; transform: scale(1); } 100% { opacity: 0; transform: scale(3.2); } }
@media (max-width: 480px) {
  .bars__row { grid-template-columns: 4.6rem minmax(0, 1fr) 3.2rem; gap: .6rem; }
  .logo-plate--dark { max-width: 200px; margin-inline: auto; }
  .logo-plate--sm { width: 72px; }
  .soc__btn { flex: 1; justify-content: center; }
}
@media (max-width: 600px) { .tx-pin text { font-size: 21px; } }
.brand-logo { display: grid; place-items: center; padding: 1rem 0; }
.brand-logo img { width: 100%; max-width: 260px; height: auto; }
@media (max-width: 480px) { .brand-logo img { max-width: 220px; } }
.air32-logo img { display: block; width: 150px; height: auto; }
@media (max-width: 480px) { .air32-logo img { width: 120px; } }
.hero--vsl .svc-chips { margin-top: 0; }
@media (prefers-reduced-motion: no-preference) { .hero--vsl .svc-chips { animation: rise .7s cubic-bezier(.2,.7,.2,1) .18s both; } }

/* Apply: solo botón hacia el formulario de GoHighLevel */
.apply-shell--cta { max-width: 660px; }
.apply-cta { padding: clamp(1.4rem, 1rem + 2vw, 2.2rem); display: grid; gap: .9rem; justify-items: center; text-align: center; }
.apply-cta .btn { white-space: normal; }
.apply-cta .note { display: flex; gap: .5rem; align-items: center; justify-content: center; }
.apply-cta .note svg { width: 14px; height: 14px; flex: none; }

/* Landing: results by service (inside "Our solutions") */
.results { margin-top: clamp(3.5rem, 2.5rem + 3vw, 5.5rem); display: grid; gap: clamp(1.5rem, 1rem + 1.5vw, 2.25rem); }
.results-head { display: grid; gap: .8rem; max-width: 46rem; }
.results-head h3 { font-size: var(--fs-xl); text-wrap: balance; }
.results-head p { color: var(--text-2); font-size: var(--fs-md); max-width: 40rem; }
.results-grid { display: grid; gap: 1.25rem; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); align-items: stretch; }
.res { position: relative; display: flex; flex-direction: column; gap: 1.1rem; padding: clamp(1.4rem, 1rem + 1.2vw, 2rem); border-radius: var(--radius-lg); border: 1px solid var(--line-strong); background: linear-gradient(160deg, rgba(228,35,32,.07), var(--bg) 50%); min-width: 0; }
.res-top { display: flex; align-items: center; justify-content: space-between; gap: .75rem; min-height: 40px; }
.res-tag { display: inline-flex; align-items: center; gap: .5rem; font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .12em; text-transform: uppercase; color: var(--mm-yellow); }
.res-tag svg { width: 17px; height: 17px; }
.res-tag b { font-weight: 500; color: var(--text); }
.res-meta { font-family: var(--font-mono); font-size: .6875rem; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); text-align: right; }
.res h4 { font-size: var(--fs-md); line-height: 1.3; text-wrap: balance; min-height: 2.6em; }
.res-main { display: grid; gap: .3rem; padding-block: .25rem; min-height: 5.2rem; align-content: center; }
.res-num { font-size: clamp(2rem, 1.5rem + 1.6vw, 2.75rem); font-weight: 700; line-height: 1; letter-spacing: -0.035em; font-variant-numeric: tabular-nums; white-space: nowrap; }
.res-num--grad { background: var(--mm-grad-text); -webkit-background-clip: text; background-clip: text; color: transparent; }
.res-label { font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .12em; text-transform: uppercase; color: var(--text-2); }
.res-main--logo { place-items: center start; }
.res-logo--volt { width: 100%; max-width: 220px; height: auto; }
.res-logo--air32 { width: 96px; height: auto; }
.res-kpis { margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius-sm); overflow: hidden; }
.res-kpis div { background: var(--surface); padding: .75rem .9rem; display: grid; gap: .2rem; }
.res-kpis dt { font-family: var(--font-mono); font-size: .625rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.res-kpis dd { margin: 0; font-size: var(--fs-md); font-weight: 600; font-variant-numeric: tabular-nums; }
.res-detail { color: var(--text-2); font-size: var(--fs-sm); }
.res-chips { display: flex; flex-wrap: wrap; gap: .4rem; }
.res-chips li { padding: .3rem .7rem; border-radius: 999px; border: 1px solid var(--line-strong); font-size: var(--fs-xs); color: var(--text-2); }
.res-soc { display: flex; flex-wrap: wrap; gap: .6rem; }
.res-soc .soc__btn { min-height: 2.75rem; padding: 0 1rem; font-size: .875rem; }
.res-foot { margin-top: auto; padding-top: .9rem; border-top: 1px solid var(--line); font-size: .6875rem; color: var(--muted); }
.soc__btn { display: inline-flex; align-items: center; gap: .6rem; border-radius: 999px; border: 1px solid var(--line-strong); background: var(--surface); color: var(--text); text-decoration: none; font-weight: 600; transition: border-color .2s ease, background-color .2s ease, transform .2s ease; }
.soc__btn svg { width: 18px; height: 18px; color: var(--mm-yellow); flex: none; }
.soc__btn .soc__ext { width: 13px; height: 13px; color: var(--muted); }
.soc__btn:hover { border-color: var(--mm-orange); background: rgba(230,84,14,.1); transform: translateY(-2px); }
@media (prefers-reduced-motion: no-preference) { .res.is-in { animation: rise .6s cubic-bezier(.2,.7,.2,1) both; } }
.res-tag { white-space: nowrap; }
.res-soc .soc__btn { padding: 0 .85rem; gap: .5rem; }
.results--first { margin-top: 0; margin-bottom: clamp(4rem, 3rem + 4vw, 6.5rem); }
.results-head h2 { font-size: var(--fs-xl); text-wrap: balance; max-width: 48rem; }
.section-head--label { margin-bottom: 1.25rem; }
.res-tag { font-size: .9375rem; letter-spacing: .1em; gap: .6rem; }
.res-tag svg { width: 20px; height: 20px; }
.res-tag b { font-weight: 600; }
.res-tag svg { flex: none; }
.res-meta { white-space: nowrap; }
.res-products { display: grid; gap: .6rem; }
.res-products .res-label { color: var(--muted); }
.res-intro { font-size: var(--fs-sm); color: var(--text-2); margin-bottom: -.4rem; }
.meta-note { margin-bottom: 0; margin-top: 1.75rem; }
.meta-note + .scope-note { margin-top: 1.25rem; }

/* Thank You: authority line as main title */
.ty-hero { max-width: 58rem; }
.ty-hero h1 { font-size: clamp(2rem, 1.2rem + 3.2vw, 3.6rem); line-height: 1.08; }

/* Thank You: Meet Mario photo section */
.meet { margin-top: clamp(3rem, 2rem + 3vw, 4.5rem); }
.meet-head { text-align: center; display: grid; gap: .5rem; justify-items: center; }
.meet-head p { color: var(--muted); font-size: var(--fs-sm); }
.meet-grid { margin: 2rem auto 0; max-width: 62rem; display: grid; grid-template-columns: 1fr 1.18fr 1fr; gap: clamp(.75rem, .4rem + 1.2vw, 1.5rem); align-items: center; }
.meet-ph { position: relative; margin: 0; border-radius: var(--radius-lg); overflow: hidden; background: var(--surface); border: 1px solid var(--line-strong); box-shadow: 0 24px 60px -24px rgba(0,0,0,.8); aspect-ratio: 3 / 4; }
.meet-ph img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.meet-ph:hover img { transform: scale(1.03); }
.meet-ph::after { content: ""; position: absolute; inset: 55% 0 0; background: linear-gradient(to top, rgba(10,9,8,.85), transparent); pointer-events: none; }
.meet-ph figcaption { position: absolute; left: .9rem; right: .9rem; bottom: .85rem; z-index: 1; font-family: var(--font-mono); font-size: var(--fs-xs); letter-spacing: .08em; text-transform: uppercase; color: var(--text); }
.meet-ph--c { border: 0; padding: 2px; background: var(--mm-grad); box-shadow: 0 30px 80px -30px rgba(230,84,14,.55); }
.meet-ph--c img { border-radius: calc(var(--radius-lg) - 2px); }
.meet-ph--c::after { inset: 55% 2px 2px; border-radius: 0 0 calc(var(--radius-lg) - 2px) calc(var(--radius-lg) - 2px); }
.meet-ph--l { transform: rotate(-2.5deg) translateY(1.25rem); }
.meet-ph--r { transform: rotate(2.5deg) translateY(1.25rem); }
@media (max-width: 640px) {
  .meet-grid { grid-template-columns: 1fr 1fr; gap: .75rem; }
  .meet-ph--c { grid-column: 1 / -1; order: -1; aspect-ratio: 4 / 5; }
  .meet-ph--l, .meet-ph--r { transform: none; }
  .meet-ph figcaption { font-size: .625rem; left: .7rem; bottom: .65rem; }
}
@media (prefers-reduced-motion: reduce) { .meet-ph img { transition: none; } }

/* Services we offer as a section title */
.section-head--title { margin-top: clamp(3.5rem, 2.5rem + 3vw, 5.5rem); margin-bottom: clamp(1.75rem, 1.4rem + 1.2vw, 2.5rem); }

/* E-commerce card: stack KPIs vertically */
.res-kpis--stack { grid-template-columns: 1fr; }

/* Air32 KPIs: larger labels */
.res-kpis--lg dt { font-size: .8125rem; letter-spacing: .08em; }

/* VSL: muted autoplay + "Click to unmute" overlay (restarts from 0 with sound) */
.vsl-wistia { position: absolute; inset: 0; width: 100%; height: 100%; }
.vsl-unmute { position: absolute; inset: 0; z-index: 5; display: grid; place-items: center; border: 0; padding: 1rem; cursor: pointer; background: radial-gradient(60% 60% at 50% 50%, rgba(10,9,8,.15), rgba(10,9,8,.45)); color: var(--on-grad); }
.vsl-unmute__pill { display: inline-flex; align-items: center; gap: .85rem; padding: .9rem 1.4rem .9rem 1.1rem; border-radius: 999px; background: var(--mm-grad); box-shadow: 0 0 0 10px rgba(230,84,14,.18), 0 24px 50px -12px rgba(228,35,32,.7); animation: vslPulse 1.8s ease-in-out infinite; text-align: left; }
.vsl-unmute__pill svg { width: clamp(28px, 4vw, 40px); height: auto; flex: none; }
.vsl-unmute__pill span { display: grid; line-height: 1.15; }
.vsl-unmute__pill b { font-size: clamp(.95rem, .8rem + .6vw, 1.25rem); font-weight: 700; }
.vsl-unmute__pill small { font-family: var(--font-mono); font-size: clamp(.6875rem, .62rem + .3vw, .8125rem); letter-spacing: .1em; text-transform: uppercase; }
.vsl-unmute:hover .vsl-unmute__pill { transform: scale(1.04); }
@keyframes vslPulse { 0%,100% { box-shadow: 0 0 0 8px rgba(230,84,14,.18), 0 24px 50px -12px rgba(228,35,32,.7); } 50% { box-shadow: 0 0 0 18px rgba(230,84,14,.06), 0 24px 50px -12px rgba(228,35,32,.7); } }
@media (prefers-reduced-motion: reduce) { .vsl-unmute__pill { animation: none; } }

/* VSL captions on the fallback video */
.vsl-player video::cue { font-family: var(--font-sans); font-size: clamp(.8rem, .6rem + 1vw, 1.25rem); color: #fff; background: rgba(10,9,8,.72); }